Academic Drawing
Here are some academic drawings from last year when I was still in a gymnasium. Even though typography is my favorite kind of expression, I still enjoyed drawing by strict rules, minding the lightning and composition. Due to my tutor's encouragements, for a little while I thought I will be going to study architecture. However, I decided not to stick with arts and keep drawing as my hobby, at least for now.
Here are some academic drawings from last year when I was still in a gymnasium. Even though typography is my favorite kind of expression, I still enjoyed drawing by strict rules, minding the lightning and composition. Due to my tutor's encouragements, for a little while I thought I will be going to study architecture. However, I decided not to stick with arts and keep drawing as my hobby, at least for now.
Looking for inspiration
University Project: MY INDIVIDUAL LAUNCH ( Unique And Different Transport for London. Lines )
The idea of London's transport interpretation came naturally. It was one of those days when I was sitting in a tube, thinking about nothing ant about everything at the same time. During my journey I saw never ending names of stations, they all looked pretty much the same.
I realized, that I don't have that much time to create different typeface for all the stations, but I knew I can create it for the names of train lines.
I, somehow, wanted to see them different. The actual names of the underground lines, from my point of view, were quite amazing and unique. They were too beautiful not to notice and create something out of them. I mean, they are strange, but at the same time very extraordinary. Jubilee. Bakerloo. Hammersmith and City… I, as a foreigner, see those names not as words with a certain meaning, but as interesting titles, beautifully combined letters.
so I went ahead and let them shine in another light.
TRANSPORT FOR LONDON. LINES
Victoria
Circle
Overground
Bakerloo
District
DLR (Docklands Light Railway)
Central
Waterloo & City
Hammersmith & City
Piccadilly
Metropolitan
Jubilee
Northern
University Project: Ambient Advertising Agency Launch.
My Ad Agency group "BORING" & some PR projects.
ENTER LCC: Julissa Bermudez
This was an Advertising project for all Advertising Agency groups of year 1, 2 and 3. The task was to promote a special guest coming to our University- American actress/tv personality Julissa Bermudez. Since in United Kingdom she was not very famous , the poster with her name and her achievements was not going to work. We decided to go untraditional way and attract students to notice what's going on. We created an "new student"- mannequin- and placed it in several spaces on LCC, such as cafe and entrance area. The interesting fact about the mannequin was that he was facing the wall so nobody could see his face. This caused curiosity. Furthermore, people actually thought that the mannequin was real, because it looked like it! We couldn't count how many people try to touch it, talk to it, even ask: Are you ok? Our goal was to get attention. And then tell the information, which needed to be told: Julissa Bermudez is coming to LCC! The fake student ID lied on the mannequin's neck and it showed the personality we were promoting. |
Agent Provocateur Brief:
PRIMARY AUDIENCES
Young women from 18 to 24. Starting to understand the power of sex and eroticism and want to feel sexy and sensual but without being vulgar.
POSITIONING
Lacier, softer, sexier, raunchier (without being cheesy or cheap). They are what Ann Summers really want to be, but can’t. Agent Provocateur undies are for women who want to feel sexy and empowered.
My preposition:
It is well known that Agent Provocateur is bought by mature women rather than teenagers or young ladies.
Often it is not because they can’t afford it, but because they just don’t think AP underwear is for them.
Why?
Young woman usually are more likely to criticize their bodies and do not feel sexy or even comfortable in underwear.
In my opinion, Agent Provocateur must show these woman that their bodies are unique and original whatever the shape of figure they have.
Also, young clients do not want to feel older than they are, although some types of the lingerie make them look like that. They just want to feel sexy, special, powerful and comfortable in their own bodies.
Campaign: Sexy is the answer
Main message: There is no secret ingredient for the perfect soup. As well as, there is no special key to success in career or personal life.
However, sexy is probably the answer to everything.
PRIMARY AUDIENCES
Young women from 18 to 24. Starting to understand the power of sex and eroticism and want to feel sexy and sensual but without being vulgar.
POSITIONING
Lacier, softer, sexier, raunchier (without being cheesy or cheap). They are what Ann Summers really want to be, but can’t. Agent Provocateur undies are for women who want to feel sexy and empowered.
My preposition:
It is well known that Agent Provocateur is bought by mature women rather than teenagers or young ladies.
Often it is not because they can’t afford it, but because they just don’t think AP underwear is for them.
Why?
Young woman usually are more likely to criticize their bodies and do not feel sexy or even comfortable in underwear.
In my opinion, Agent Provocateur must show these woman that their bodies are unique and original whatever the shape of figure they have.
Also, young clients do not want to feel older than they are, although some types of the lingerie make them look like that. They just want to feel sexy, special, powerful and comfortable in their own bodies.
Campaign: Sexy is the answer
Main message: There is no secret ingredient for the perfect soup. As well as, there is no special key to success in career or personal life.
However, sexy is probably the answer to everything.
Thank you for your time. I hope my Portfolio page gets longer and longer every week/month or even more often!